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Facebook and Instagram Advertising

Learn to leverage the immense potential of Facebook and Instagram Advertising with this course. From crafting impactful ad campaigns to precise audience targeting, discover proven strategies to enhance brand visibility, engagement, and conversions.

What's included?

  • 6 Modules
  • 25 Videos
  • Certificate


Creative / Tech Skills Development


Joy U. Sani

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Why Advertise?

Why advertising is important and how you can do it better.
  • Connect with your target market.
  • Affordability
  • Can be used at every stage of the buyer‘s journey – Awareness, Interest, Desire, and Action.
  • Demographic targeting.
  • Easy to use.
  • Retarget audience.
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More About the Course

There are several reasons why you should be employing paid advertising on Instagram and Facebook as part of your marketing vehicles. It is a chance to reach about 1 billion users on Instagram and Facebook combined. Yes, I know. The whole world is not your addresible market but having such a large pool to carve out your advertising audience has a lot of benefits.

Facebook and Instagram advertising is so powerful because of the ability to target a very specific set of people. You can create a precise target audience by combining factors.


At the end of this course, you will have gained the following:
  • How to build your ideal audiences.
  • Setting up your facebook and instagram ads.
  • Instagram advertising using facebook advert manager.
  • Instagram Ads From Within The Instagram App.

Happy Learning!

Course contents

Patrick Jones - Course author

Meet the Instructor

Ujenyu Joy Sani

She is a social media strategist, digital marketer, serial entrepreneur, skilled negotiator with 7+ years’ experience in ideating route-to-market strategies upon sustainable business models, and through integrated marketing. Ujenyu Joy Sani is a serial entrepreneur, cofounding a few business enterprises which include; 2k Ankara Tops, a fashion brand on a mission to share Africa with the world. Outbox Business solutions, a consultancy with a focus on building viable startups.

Going Orange, an Agricultural produce marketing business.

She also founded All Things Nigerian square, a digital marketing company. She is passionate about creating jobs and making even the playing field for women entrepreneurs. She is an author, having worked on 2 anthologies compiling the perspectives of women and girls on Gender Equality from all over Africa. Ms. Sani is a proud cofounder of IdeaCon; a community of original thinkers and doers who believe in 'mind over matter'.